Personal data, or personal information, means any information about an individual from which that person can be identified. Below we state which personal data we process for each activity, why we use this personal data and what grounds we use for the relevant processing. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to perform the contract we are about to enter into or have entered into with you or where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
We do not use automated instruments to make decisions about people. In addition to the data that is visible in your account we do not create a separate user profile for you. We do send you mailings and newsletters with content tailored to you. The content is determined by your purchases and the interests as gathered from your purchasing and click behaviour.
We store your personal data only for as long as required to achieve the objectives that your data has been collected for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We do not store the data outside the European Economic Area (EEA). The retention period that we adhere to is stated below for each processing.
We are legally required to store your data related to your orders (such as invoices and other accounting documents) for seven years.
We store your visitor data (such as cookies) only for as long as required and up to 26 months. After such period, we will ask to renew your consent or else the data will be deleted permanently.
We only send newsletters if you have specifically opted in to receive our newsletters. We store your consent to receive newsletters so that we can establish our legal basis for sending you newsletters. If you request to cancel your newsletter subscription, we will delete your email from our lists immediately.